Swandives

I don’t like being called paranoid. It has negative connotations for me. You could say I’m a bit paranoid about being labelled paranoid ;-).

But when I voice things like how PR firms keep dossiers about journalists, I inevitably attract the label by those who are lucky enough to live away from the media bubble. Unfortunately, it’s not a figment of my overactive imagination, as demonstrated by this fascinating account from Wired:

http://blog.wired.com/business/2007/03/enough_about_me.html

The story: Wired journalist Fred Vogelstein was accidentally sent his dossier in an email.

Aside from the contents of the dossier, the original interview ironically centred around a case study about organisational blogging and corporate transparency.

The dossier:
http://www.wired.com/wired/archive/15.04/msftmemo.pdf

Wired Ed-in-chief’s take:
http://www.longtail.com/the_long_tail/2007/03/the_microsoft_m.html

The PR firm’s take:
http://glasshouse.waggeneredstrom.com